Deploying Your Agent
Your agent is trained and tested. Now it's time to put it where customers can use it.
What is deploying?
Deploying means making your agent available to real customers. Before deployment, only you can chat with it in the Playground. After deployment, customers can talk to it too.
Where can you deploy?
Website chat widget
Add a chat bubble to your website. When visitors click it, they start chatting with your agent.
Best for:
- Company websites
- E-commerce stores
- Landing pages
- Help centers
WhatsApp
Connect your agent to WhatsApp Business. Customers message your WhatsApp number and your agent responds.
Best for:
- Businesses where customers prefer messaging
- International customers
- Mobile-first audiences
- Quick support conversations
Instagram DMs
Connect your agent to Instagram. When customers send you a Direct Message, your agent responds automatically.
Best for:
- Businesses with an active Instagram presence
- Social media-first audiences
- Brands engaging with followers
- Quick customer inquiries
Facebook Messenger
Connect your agent to a Facebook Page. When customers message your Page, your agent replies automatically.
Best for:
- Businesses with an active Facebook Page
- Reaching customers where they already are
- Quick support and inquiries
Coming soon
We're working on more channels. See our Roadmap for details:
- Telegram
- SMS
One agent, multiple channels
You can connect the same agent to your website, WhatsApp, Instagram, and Messenger at the same time — and if you connect a Salla store, customers chatting there reach the same agent too. The agent uses the same training and behaves the same way on all channels.
This is great because:
- Customers get consistent answers everywhere
- You maintain one agent instead of several
- Updates apply to all channels automatically
Before you deploy
Make sure you've:
- Trained your agent with enough content
- Tested thoroughly in the Playground
- Set up restricted topics if needed
- Confirmed the tone matches your brand
- Checked that answers are accurate
Deploying an untested agent to customers can damage your reputation. Take time to verify it works well first.
Deployment doesn't mean done
After deploying:
- Monitor conversations in the Customers section
- Look for questions your agent struggles with
- Update training based on real customer interactions
- Keep improving over time
Next steps
Ready to deploy? Choose your channel:
- Website chat widget - Add chat to your site
- WhatsApp integration - Connect to WhatsApp
- Instagram integration - Connect to Instagram DMs
- Messenger integration - Connect a Facebook Page
- Shopify integration - Connect your Shopify store
- Customizing appearance - Make it match your brand