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Understanding Conversation Credits

Conversation credits are how you pay for using TAB. This guide explains everything you need to know in simple terms.

What are conversation credits?​

Think of conversation credits like prepaid phone minutes. You get a certain amount each month, and different actions use different amounts.

What uses conversation credits?​

Conversations with customers​

Every conversation your agent has with a customer uses conversation credits. Each message exchange in a conversation consumes conversation credits based on the length and complexity of the interaction.

You choose the AI model when setting up your agent. See Agent Specifications for details on available models.

What doesn't use conversation credits​

Good news - these are free:

  • Creating agents
  • Training your agent (training uses your plan's data storage limit, not conversation credits)
  • Viewing customers and conversations
  • Changing settings
  • Connecting integrations (like Shopify)

How many conversation credits do I get?​

It depends on your plan:

PlanMonthly Conversation CreditsData Storage
Free50250 MB
Lite5001 GB
Starter1,0005 GB
Growth2,50020 GB

Conversation credits reset on your billing date each month.

How to check your conversation credits​

  1. Click Settings in the sidebar
  2. Select the Usage tab
  3. You'll see your current balance and usage history

You can also see a quick overview of your credit usage in the header bar at the top of the page.

The dashboard shows:

  • How many conversation credits you've used
  • How many you have left
  • What you've spent them on

What happens when you run out?​

If you hit zero conversation credits:

  • Your agents will stop responding to customers
  • Your data and settings are safe

Your agents will start working again as soon as you have more conversation credits.

Getting more conversation credits​

Option 1: Wait for your monthly reset

Conversation credits refill automatically on your billing date.

Option 2: Upgrade your plan

Higher plans include more monthly conversation credits:

  • Free → Lite: Get 500 conversation credits/month
  • Lite → Starter: Get 1,000 conversation credits/month
  • Starter → Growth: Get 2,500 conversation credits/month

Option 3: Buy a credit pack

Purchase additional conversation credits when you need them. Available packs:

PackConversation Credits
Pack 250250 conversation credits
Pack 500500 conversation credits
Pack 15001,500 conversation credits
Credit packs expire

Purchased credit packs expire 30 days after purchase. Use them before they expire.

To upgrade or buy conversation credits:

  1. Go to Settings
  2. Click Billing
  3. Choose your option

Tips to use conversation credits wisely​

Choose the right model

Higher-tier models use more conversation credits per conversation. Use Standard tier for simple Q&A to save credits, and Flagship for complex conversations where quality matters most.

Keep conversations focused

Well-trained agents resolve questions faster, using fewer message exchanges and fewer credits per conversation.

Common questions​

Do unused conversation credits roll over?

Subscription conversation credits reset to your plan's amount on your billing date each month - they do not roll over. Purchased credit packs expire 30 days after purchase.

Why can't I see my exact usage?

Costs vary based on conversation length and the AI model your agent uses. Check your Usage page for a detailed breakdown.

Does training use conversation credits?

No. Training uses your plan's data storage limit, not conversation credits. Only customer conversations consume credits.

What's the best plan for me?

  • Free: Good for trying TAB or very light usage (50 conversation credits/month, 1 agent)
  • Lite: Good for small businesses getting started (500 conversation credits/month, 2 agents)
  • Starter: Good for active business use with regular updates (1,000 conversation credits/month, 3 agents)
  • Growth: Good for larger teams or heavy usage (2,500 conversation credits/month, 10 agents)

Need help?​

Have questions about conversation credits or billing? Check our FAQ or contact support.